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You may use the iPhone as a case.
The definition of "genre" has slowly lost its significance within a decade in terms of digital formats. The usage of word 'genre' allows the users to verify the way the format supposed to be used. For example, we used to read papers books to actually "read the book"; phone to make a call; or camera to take a picture of us. This is not the case anymore. The digital devices now no longer bound to do "what it supposed to do" or "where it supposed to be used". This is mainly because of the growing digital convergence technology that allows a single device to perform multiple tasks. Let's take iPhone as an example. Although the title of the device is a phone it does not simply perform what phones do: make and receive a call. Instead, it allows the users to listen to the music, take a picture, and even gives access to the wireless internet. iPhone, therefore is difficult to be considered as marely a 'phone' when it is capable of performing what other genres of digital formats can, even beyond. With the introducing of digital convergence, the line between the technology and communication in real life became blurred. The technology naturally blended into the way people communicate, and made it difficult to categorize them into certain genres as they became part of our daily lives, unable to be separated. The important point is that these kind of convergence not only represent the changes in technology but also the changing of recognition of technology impacts on society; the article that was given in the tutorial class about how Obama used iPhone to win support is the clear example. Obama, recognizing the vital influence the iPhone has on social networking of people, was able to use the advantage of elasticity of iPhone to use it as a political tool and indeed it served as what Obama expected it to be. Although the iPhone did not exactly developed to be used as a political platform, because of it is able to contain multiple genres into one device simultaneously and because it allowed such an interactive communication between people across the world, it could serve as what was considered one of the most powerful revolutionary political tactics.