◆+CCT+356+Online+Ad.+Design

=Online Ad Design (due Feb 28, 15%) = by Soomin Hazel Suh

PART I


<1. Flash banner >



< 2. Square Pop-up >



< 3. Wide Skyscraper >

Part II
 I looked for a client that I wanted to create the advertising banners and came up with not many great ideas. At the time, I was on the "ticketweb.ca" to purchase the live concert of Kasabian that would happen in March. Then I realized they do not really have advertising banners or skyscrapers on the website. I found about their concert in Facebook but even the event page of that Facebook was dull and plain. The fact that their tickets are all sold out already clearly indicate they did not really need them, but I have decided to try to create banners for the concert for my assignment.

 Kasabian is an English rock band that does the mixture of grunge and neo-psychedelic music. Their music has the classic British rock and roll sounds that follow the similar paths of Oasis, but also has the modern, electronic sounds that can be found in the psychedelic bands such as The Chemical Brothers. Therefore, I wanted to make the banners to be simple and classic, yet has the touch of strong and charismatic feeling.

 I originally planned to make the banners with only black and white colors, but it did not turned out as I thought it would. They seemed so lifeless and dull with the lack of colors. So I tried the red color in the second stage, but I felt the color red does not represent and suite the band Kasabian at all. I tried to come up with another color, and yellow came to my mind. The yellow could just represent the warmness for some locations, but I thought if I could manage to find the yellow color that feel metallic enough and mix it with the color black, I could get that classic yet strong blend of the colors. Therefore I made the gradation of yellow and black, which surprisingly went well together. The color black toned down the yellow color so it could still process the classic, dark, elegant feelings which I personally think how the British rock sounds like; and the yellow gave catchy, strong and somehow psychedelic feelings to the color. Although, I found out that the yellow is harder to blend naturally with the backgrounds of the pictures than black or white.

 I figured my client would be the event itself rather than the band or the ticketing websites, so I did not use any logos. Instead, I tried to make to banners catchy so that it would be able to grab the people's attention which was why I made them moving images. Also, since it is to advertise the events, I included the essential information of the event including the dates and the place in clear and visible fonts. I also included the set-list of the band's hit-songs as the banners were made to attract the fans of the band rather than the people who do not know what Kasabian is.

 The information of the events on the banners and the picture were taken from [] and the official website of Kasabian. ([])

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